Theory Headquarters
(2006)
New York, New York
60,000 SF
Theory, a renowned global fashion brand, anchors Manhattan’s Meat Packing District with a new 5-story 60,000 SF headquarters at the corner of Greenwich and Gansevoort Streets. The flagship store engages the street at the ground floor while the company’s showrooms, workrooms and offices occupy and animate the floors above. A central connecting stair carries light and activity through the core of the building unifying all of the departments of the company.
Eugene Colberg collaborated on the project while Associate at Rogers Marvel Architects
